CHICAGO – October 9, 2006 –
Midway Games Inc. (NYSE: MWY), a leading interactive entertainment industry publisher and developer, today announced that
Mortal Kombat®: Armageddon™, the final chapter of the
Mortal Kombat franchise for current generation gaming systems, has shipped for the
PlayStation®2 computer entertainment system. Both the
standard and
Premium Edition packs are now available.
Mortal Kombat: Armageddon for the
Xbox® video game system from
Microsoft is scheduled to be available
Monday, October 16. In addition to
Mortal Kombat: Armageddon,
Midway is also scheduled to release both
Ultimate Mortal Kombat® 3 for
Xbox Live™ and
Mortal Kombat®: Unchained™ for the
PSP™ (
PlayStation Portable) in
November of this year.
"
Mortal Kombat: Armageddon marks a significant milestone in the franchise as it's the final
Mortal Kombat title to be released on current generation systems," said Steve Allison, chief marketing officer, Midway. "
Mortal Kombat: Armageddon also contains gameplay features that series co–creator
Ed Boon and team have always wanted to implement, such as
create–a–fighter and
create–a–fatality modes, and the option to choose from over
60 of the most popular
Mortal Kombat fighters."
Mortal Kombat: Armageddon continues the tremendous success of the franchise which has generated over
$1 billion in sales to date and is currently being backed by a multi–million dollar marketing campaign that includes the Mortal Kombat "Scream It" video contest hosted by GameSpot.com, a competition which allows fans to create unique and creative short films showcasing why they are the biggest franchise fan. Visit
GameSpot for more information and contest rules.
Mortal Kombat: Armageddon's Multi–Million Dollar Marketing Campaign includes:
- National television advertising campaign on multiple mainstream broadcast and cable networks such as ESPN, ESPN2, ESPNEWS, MTV2, SCI–FI, USA, Cartoon Network, Discovery Channel, BET, Comedy Central, SpikeTV and more
- Sponsorship of Total Non–Stop Action (TNA) Wrestling Pay–Per–View event on SpikeTV
- Participation in consumer oriented events & tours such as:
- Game Live's 2006 College Tour (40 colleges nationwide)
- Vibe Game Club featuring Yardfest (40 colleges & 5 malls nationwide)
- GameSpot's "Afterhours" event on October 14, 2006
- Aggressive online campaign to top–tier enthusiast and mainstream consumer sites including Gamespot.com, IGN.com, Google.com, and WWE.com, among others
- National pre–sell programs at select game retailers, where gamers can pre–order Mortal Kombat: Armageddon and receive a special edition Mortal Kombat poster or an animated cell signed by Ed Boon (*while supplies last)
- Dedicated web presence at www.mkarmageddon.com; download the latest new game play movies and assets at the official website of Mortal Kombat: Armageddon