CHICAGO – October 9, 2006 – <b>Midway Games Inc. (NYSE: MWY)</b>, a leading interactive entertainment industry publisher and developer, today announced that <a href="http://www.trmk.org/games/mortal_kombat_armageddon/">Mortal Kombat®: Armageddon™</a>, the final chapter of the <b>Mortal Kombat</b> franchise for current generation gaming systems, has shipped for the <b>PlayStation®2</b> computer entertainment system. Both the <b>standard</b> and <b>Premium Edition</b> packs are now available. <a href="http://www.trmk.org/games/mortal_kombat_armageddon/">Mortal Kombat: Armageddon</a> for the <b>Xbox®</b> video game system from <b>Microsoft</b> is scheduled to be available <b>Monday, October 16</b>. In addition to <a href="http://www.trmk.org/games/mortal_kombat_armageddon/">Mortal Kombat: Armageddon</a>, <b>Midway</b> is also scheduled to release both <a href="http://www.trmk.org/games/umk3/">Ultimate Mortal Kombat® 3</a> for <b>Xbox Live™</b> and <a href="http://www.trmk.org/games/mkd/unchained/">Mortal Kombat®: Unchained™</a> for the <b>PSP™</b> (<b>PlayStation Portable</b>) in <b>November</b> of this year.
"<a href="http://www.trmk.org/games/mortal_kombat_armageddon/">Mortal Kombat: Armageddon</a> marks a significant milestone in the franchise as it's the final <b>Mortal Kombat</b> title to be released on current generation systems," said Steve Allison, chief marketing officer, Midway. "<a href="http://www.trmk.org/games/mortal_kombat_armageddon/">Mortal Kombat: Armageddon</a> also contains gameplay features that series co–creator <b>Ed Boon</b> and team have always wanted to implement, such as <b>create–a–fighter</b> and <b>create–a–fatality</b> modes, and the option to choose from over <b>60</b> of the most popular <b>Mortal Kombat</b> fighters."
<a href="http://www.trmk.org/games/mortal_kombat_armageddon/">Mortal Kombat: Armageddon</a> continues the tremendous success of the franchise which has generated over <b>$1 billion</b> in sales to date and is currently being backed by a multi–million dollar marketing campaign that includes the Mortal Kombat "Scream It" video contest hosted by GameSpot.com, a competition which allows fans to create unique and creative short films showcasing why they are the biggest franchise fan. Visit <a href="http://www.gamespot.com/contests/mkscream/index.html">GameSpot</a> for more information and contest rules.
<a href="http://www.trmk.org/games/mortal_kombat_armageddon/">Mortal Kombat: Armageddon's</a> Multi–Million Dollar Marketing Campaign includes:
"<a href="http://www.trmk.org/games/mortal_kombat_armageddon/">Mortal Kombat: Armageddon</a> marks a significant milestone in the franchise as it's the final <b>Mortal Kombat</b> title to be released on current generation systems," said Steve Allison, chief marketing officer, Midway. "<a href="http://www.trmk.org/games/mortal_kombat_armageddon/">Mortal Kombat: Armageddon</a> also contains gameplay features that series co–creator <b>Ed Boon</b> and team have always wanted to implement, such as <b>create–a–fighter</b> and <b>create–a–fatality</b> modes, and the option to choose from over <b>60</b> of the most popular <b>Mortal Kombat</b> fighters."
<a href="http://www.trmk.org/games/mortal_kombat_armageddon/">Mortal Kombat: Armageddon</a> continues the tremendous success of the franchise which has generated over <b>$1 billion</b> in sales to date and is currently being backed by a multi–million dollar marketing campaign that includes the Mortal Kombat "Scream It" video contest hosted by GameSpot.com, a competition which allows fans to create unique and creative short films showcasing why they are the biggest franchise fan. Visit <a href="http://www.gamespot.com/contests/mkscream/index.html">GameSpot</a> for more information and contest rules.
<a href="http://www.trmk.org/games/mortal_kombat_armageddon/">Mortal Kombat: Armageddon's</a> Multi–Million Dollar Marketing Campaign includes:
- National television advertising campaign on multiple mainstream broadcast and cable networks such as ESPN, ESPN2, ESPNEWS, MTV2, SCI–FI, USA, Cartoon Network, Discovery Channel, BET, Comedy Central, SpikeTV and more
- Sponsorship of Total Non–Stop Action (TNA) Wrestling Pay–Per–View event on SpikeTV
- Participation in consumer oriented events & tours such as:
- Game Live's 2006 College Tour (40 colleges nationwide)
- Vibe Game Club featuring Yardfest (40 colleges & 5 malls nationwide)
- GameSpot's "Afterhours" event on October 14, 2006
- Aggressive online campaign to top–tier enthusiast and mainstream consumer sites including Gamespot.com, IGN.com, Google.com, and WWE.com, among others
- National pre–sell programs at select game retailers, where gamers can pre–order Mortal Kombat: Armageddon and receive a special edition Mortal Kombat poster or an animated cell signed by Ed Boon (*while supplies last)
- Dedicated web presence at <a href="http://www.mkarmageddon.com">www.mkarmageddon.com</a>; download the latest new game play movies and assets at the official website of Mortal Kombat: Armageddon
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