As for the other stuff, I agree with him that it's pretty annoying that magazines that hated on MK for years still get exclusives. But I also understand why- because of the bigger audiences.
That's exactly it, they have been offered to cover every MK game early since MK1 existed and many did and continued to. The number of cover stories dropped as the game quality decreased, but that's a given. They promote and preview the games heavily up until it's time for the review, and then they give it their opinion. As Luke even said they loved Shaolin Monks, and gave it great ratings.
His rant about the "Australian gamers" is also not exclusive to Australia as it's a world wide thing that MK is not respected as a fighter anymore. It sells well, but needed some quality development injection to compete on the competitive crowds. Which they are getting with this game from what I've seen so far. They now WANT and have the resources to be the top tier fighter, and will be doing everything in their power to do so. WB's goal with this game is to change everyone's opinions so no one questions MK as a viable fighting game anymore.
Then fans will return to the sites, as we've already witnessed here at TRMK in recent months. It'll happen and continue to happen as the game progresses. A few exciting exclusives would be great, but I'll pass on the single screenshots or character renders as exclusives. If fansites are to get exclusives at all to be special, they should be something spectacular, and lets let WB marketing figure that out.
I've been doing this for 16 years now, longer than ANYONE else in the community, and almost have received NOTHING exclusive and never expected to be given so. I work hard for the fans, and whatever I am given is awesome. All I really want is all fansites to be treated equal, and I continue to fight for that behind the scenes.
Posting a 40 minute rant on YouTube about things you really have no idea how they truly work, Luke sells computers he doesn't run a marketing firm somewhere. He bashes them while they are actually working to improve things for him. All I can say that it is NOT the way to send a message.