In our Friday news story proclaiming the streeting of Mortal Kombat: Shaolin Monks (Xbox, PS2) in the UK and other EU countries, we mentioned the release of an extremely graphic TV commercial over at ad agency, Maverick Media.

New details have emerged on the ad campaign at AdLand, which reports that the clip is a part of a "viral marketing" campaign designed to create awareness and buzz across Internet sites via blog links. The commercial is an "exclusive to web" video and was apparently not produced for TV audiences as we reported earlier.

Most recently, Burger King and their latest promos, featuring their "King" mascot digitally inserted into NFL game clips, has created quite the stir by making its way around the blogosphere.