September 23rd, 2005
7:27 AM CST -
Normally, the UK and other European countries get screwed time and time again when it comes to getting release dates way off in the future from their American counterparts. Midway recognized this history and back in May 2005 hired a new Managing Director in industry veteran Martin Spiess, who was hired away from Atari.

"Driving growth in the European territories is a major initiative for Midway," said David F. Zucker, president and chief executive officer of Midway. "Midway has enormous potential for expansion in the European territory, and this is an opportunity to build one of the strongest sales, marketing and distribution companies in the industry," said Martin Spiess.

Therefore, Midway spent a lot of efforts on the localization of Mortal Kombat: Shaolin Monks (Xbox, PS2) and those efforts have paid off for gamers throughout Europe, as the UK is scheduled for release today. For all other countries in Europe, Midway said they expected all other countries to release on September 30th or throughout following week.

[color=yellow]Buy it @ Mortal Kombat: Shaolin Monks with Bonus! (Xbox)
[color=yellow]Buy it @ Mortal Kombat: Shaolin Monks with Bonus! (PlayStation 2)

To kick off the UK launch, Midway hired one of the hippest ad agencies, Maverick Media, to produce an extremely graphic television commercial for Shaolin Monks. You can watch the commercial on their website. TV definitely has some different rules in the UK than in the States. Crazy stuff, check it out.

[color=red]UPDATE: Reports are gathering that the game has been streeted in the UK (and now Austrailia) today! Just like the US release, stores are receiving the game a little early. Call your local games store before you head out.

Reader Komments from the TRMK Forums:

September 23rd, 2005 8:18 AM CST - Angel
I haven't seen the advert on TV, but I must say after seeing it on the web... I'm not impressed with it. I saw better when the X-Box was released and they were just stupid ads.
September 23rd, 2005 11:47 AM CST - MajorWeirdo
Confirmation at last !!! :D I just wonder what the release date here in Belgium will be, 28th or 30th... as we're just in between the UK and Germany Ah well, one more week then...
September 26th, 2005 2:06 AM CST - MajorWeirdo
Ah, this is just great The UK got it already... bummer... pfff... why can't they just release it on the same day all over the world... djeeez...
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