With the release of Mortal Kombat (2011) less than two weeks away Warner Bros. is really starting to flex it's marketing muscle to get word out on the upcoming game. Billboards have been popping up all over the place over the past week. In one case it's literally as large as life, like the photo below from the Mortal Kombat ad in Times Square.
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Sometimes the billboards will even be moving at 200mph! For the upcoming NASCAR race, Aaron's 312 at Talladega, on April 16th the GameStop #20 Toyota driven by Joey Logano will be decked out in Mortal Kombat themed imagery as seen below. The car will have a Mortal Kombat Dragon on the hood along with Sub-Zero and Scorpion on each side. There will even be a WB Games logo on the back deck lid. You can tune in and root for the #20 GameStop Mortal Kombat car April 16th at 3PM EST on ESPN 2.
Update 4/7 3pm: NetherRealm Studios Producer Hector Sanchez just tweeted this link for a guerilla Mortal Kombat marketing stunt in Europe where Mortal Kombat (2011) logo signs are spun about in an acrobatic manner. Very cool and impressive, watch it below.
Man, I hope they make a 1/16 scale of that car, that thing looks awesome...
And they have a huge ass billboard for the game right on Broadway! Glad WB is taking care of NRS and is promoting the hell out of it.