MK: Shaolin Monks EU Streeted Today, New TV Spot

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Jeff Greeson

Staff member
Normally, the <B>UK</B> and other <B>European</B> countries get screwed time and time again when it comes to getting release dates way off in the future from their <B>American</b> counterparts. <b>Midway</b> recognized this history and back in <B>May 2005</b> hired a new <B>Managing Director</b> in industry veteran <B>Martin Spiess</B>, who was hired away from <B>Atari</b>.

"Driving growth in the European territories is a major initiative for Midway," said David F. Zucker, president and chief executive officer of Midway. "Midway has enormous potential for expansion in the European territory, and this is an opportunity to build one of the strongest sales, marketing and distribution companies in the industry," said Martin Spiess.

Therefore, <b>Midway</b> spent a lot of efforts on the localization of <a href="/games/mksm">Mortal Kombat: Shaolin Monks</a> (<strong>Xbox</strong>, <strong>PS2</strong>) and those efforts have paid off for gamers throughout <B>Europe</b>, as the <B>UK</b> is scheduled for release <B>today</b>. For all other countries in <B>Europe</b>, <b>Midway</b> said they expected all other countries to release on <b>September 30th</b> or throughout following week.

<b>Buy it @</b>: <a href="*IOD4qM&offerid=13850.256812&type=2&subid=0" >Mortal Kombat: Shaolin Monks with Bonus!</a><IMG border=0 width=1 height=1 src="*IOD4qM&bids=13850&type=2&subid=0" > (Xbox)
<b>Buy it @</b>: <a href="*IOD4qM&offerid=13850.256810&type=2&subid=0" >Mortal Kombat: Shaolin Monks with Bonus!</a><IMG border=0 width=1 height=1 src="*IOD4qM&bids=13850&type=2&subid=0" > (PlayStation 2)

To kick off the <B>UK</B> launch, <B>Midway</b> hired one of the hippest <B>ad agencies</b>, <a href="">Maverick Media</a>, to produce an <B>extremely graphic</B> television commercial for <b>Shaolin Monks</b>. You can <a href="">watch the commercial</a> on their website. TV definitely has some different rules in the <B>UK</B> than in the <B>States</B>. Crazy stuff, check it out.

<B>UPDATE</b>: Reports are gathering that the game has been streeted in the <B>UK</b> (and now <b>Austrailia</b>) today! Just like the <b>US</b> release, stores are receiving the game a little early. Call your local games store before you head out.
I haven't seen the advert on TV, but I must say after seeing it on the web... I'm not impressed with it. I saw better when the X-Box was released and they were just stupid ads.
Confirmation at last !!! :D

I just wonder what the release date here in Belgium will be, 28th or 30th... as we're just in between the UK and Germany :?

Ah well, one more week then... :roll:
Ah, this is just great :x

The UK got it already... bummer... pfff... why can't they just release it on the same day all over the world... djeeez...

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