It's not a hoax, so you need to drop this. Visit the actual site and check the Gamespot preview if you need proof.
I don't blame your skepticism at all. I've been clinging to the idea of this being a joke since the bomb was dropped, and a part of me still is, but unfortunately it just isn't looking like that's the case. I'm still really hoping there's something else to all of this we don't know about yet that will give us a sigh of relief.