October 9th, 2006
9:48 AM CST -
CHICAGO – October 9, 2006 – Midway Games Inc. (NYSE: MWY), a leading interactive entertainment industry publisher and developer, today announced that Mortal Kombat®: Armageddon™, the final chapter of the Mortal Kombat franchise for current generation gaming systems, has shipped for the PlayStation®2 computer entertainment system. Both the standard and Premium Edition packs are now available. Mortal Kombat: Armageddon for the Xbox® video game system from Microsoft is scheduled to be available Monday, October 16. In addition to Mortal Kombat: Armageddon, Midway is also scheduled to release both Ultimate Mortal Kombat® 3 for Xbox Live™ and Mortal Kombat®: Unchained™ for the PSP™ (PlayStation Portable) in November of this year.

"Mortal Kombat: Armageddon marks a significant milestone in the franchise as it's the final Mortal Kombat title to be released on current generation systems," said Steve Allison, chief marketing officer, Midway. "Mortal Kombat: Armageddon also contains gameplay features that series co–creator Ed Boon and team have always wanted to implement, such as create–a–fighter and create–a–fatality modes, and the option to choose from over 60 of the most popular Mortal Kombat fighters."

Mortal Kombat: Armageddon continues the tremendous success of the franchise which has generated over $1 billion in sales to date and is currently being backed by a multi–million dollar marketing campaign that includes the Mortal Kombat "Scream It" video contest hosted by GameSpot.com, a competition which allows fans to create unique and creative short films showcasing why they are the biggest franchise fan. Visit GameSpot for more information and contest rules.

Mortal Kombat: Armageddon's Multi–Million Dollar Marketing Campaign includes:
  • National television advertising campaign on multiple mainstream broadcast and cable networks such as ESPN, ESPN2, ESPNEWS, MTV2, SCI–FI, USA, Cartoon Network, Discovery Channel, BET, Comedy Central, SpikeTV and more
  • Sponsorship of Total Non–Stop Action (TNA) Wrestling Pay–Per–View event on SpikeTV
  • Participation in consumer oriented events & tours such as:

    • Game Live's 2006 College Tour (40 colleges nationwide)
    • Vibe Game Club featuring Yardfest (40 colleges & 5 malls nationwide)
    • GameSpot's "Afterhours" event on October 14, 2006

  • Aggressive online campaign to top–tier enthusiast and mainstream consumer sites including Gamespot.com, IGN.com, Google.com, and WWE.com, among others
  • National pre–sell programs at select game retailers, where gamers can pre–order Mortal Kombat: Armageddon and receive a special edition Mortal Kombat poster or an animated cell signed by Ed Boon (*while supplies last)
  • Dedicated web presence at www.mkarmageddon.com; download the latest new game play movies and assets at the official website of Mortal Kombat: Armageddon

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