Grammy Award-winning recording artist Cee Lo Green has teamed up with Duracell to show his appreciation to the nation's fire service.
It may sound like an odd combination at first, but the singer says he owes a lot to the volunteer firefighters who pulled his mother from a near-fatal collision when he was 16 years old.
His mother also volunteered as a firefighter.
As part of Power Those Who Protect Us campaign, Green transformed his popular song "Forget You" into "Thank You".
The campaign is a battery donation program focused on aiding firehouses across the country with out-of-pocket power expenses.
"As entertainers in the public light, we have a unique opportunity to raise awareness for causes close to our hearts through our greatest passion: music," Green said in a statement. "That's why I am proud to join the Power Those Who Protect Us cause, to tell my own story and shed light on the tireless sacrifices our nation's volunteers make each and every day to protect their communities."